High Performance Coaching
for
MSPs, Individuals & Business Leaders
About CRAIG WILLARD
Craig Willard is a High Performance Coach, author, and entrepreneur who bridges psychology with real-world leadership. He holds certifications in High Performance Coaching and is a Ph.D. candidate in Industrial and Organizational Psychology, building on a career that began in IT and healthcare leadership.
As the former IT Director of a 170+ bed hospital, Craig transformed a struggling, micromanaged department into an award-winning, high-performing team by applying psychological principles of autonomy, mastery, and purpose. He later co-founded SimplifIT, a multi-million-dollar Managed Service Provider, proving that mindset is as critical to business growth as technology.
Craig’s High Performance Mindset frameworks have been tested by executives, entrepreneurs, athletes, and everyday people who want more out of life. His work integrates cutting-edge psychology, practical coaching, and lived experience, helping people and business owners reframe limiting beliefs, master focus, and build sustainable success.
Whether through his books (The High Performance Mindset, The High Performance MSP, Profit by Time, Profit by Design), his MSP After Hours podcast, or his one-on-one coaching, Craig’s mission is clear: to change the way people think so they can change the way they live and lead.
Schedule your free clarity session to break through what’s holding you back.
-
MSP Coaching
Pricing, packaging, growth, and mindset strategies to scale your MSP profitably.
-
Personal Coaching
Break limiting beliefs, build resilience, and create lasting high-performance habits.
-
Business Coaching
Leadership, culture, and systems that drive sustainable business success.
